As part of Jaguar Land Rover new portfolio strategy - House of Brands - we created an experience to engage top LATAM press and have them live Defender's take on contemporary luxury. 

By bringing them to Baja and the amazing Hotel Paradero they literally entered the brand's territory in a fully curated experience that engaged with the senses, the expressions and the thrill of going off road in the quest to reach for the future. 

This is Defender in its natural habitat and only the first chapter in an exciting new story for the new JLR's House of Brands in Mexico.