Every year, the Formula E gains more prominence in Mexico. For the 2024 edition, our challenge was to find a concept that would refresh it while maintaining the essence of exclusivity. 

Within this event, the Emotion Club is the most significant hospitality because it provides an exclusive experience for distinguished guests. To create a space where more than 550 VIP guests, such as partners, celebrities, drivers, and more, could fully enjoy we started with the idea that many people travel to CDMX for these types of events but don't have the opportunity to explore it completely.

That's why we decided to create an experience inspired by the most iconic neighborhoods of Mexico City where every detail was part of curation and art direction carried out by an expert team from the colors, textures, and elements, everything made reference to the roots of the city we transformed 3 rooms, creating a 2,500 m2 experience where each space offered a unique range of activities.

We designed a journey to showcase a bit of Mexican culture through different experiences such as artisans, dancers, and live music that captivated with their participation with a continuous and diverse gastronomic offer, which included top restaurants in the city such as Contramar and Mi Compa Chava creating an atmosphere with natural, Mexican elements and materials aligned with the concept in an immersive space dedicated to celebration providing an experience of entertainment, energy, and sustainability capable of representing the spirit of the FE.