Captivated by the beer production process, we wondered: What does the birthplace of Stella Artois look like? How can we bring the malt-making process to life for people? And so, the concept of the "Stella Artois Malt Gallery" came into being—a captivating exploration through four unique environments crafted by contemporary artists. 

By engaging the senses through textures, aromas, sounds, lighting, and colors, the gallery unveils the essence of malt, tracing its journey from its origins to the meaningful social occasions where you savor a Stella Artois in your hands.