Marketen has been the lead local agency for the Formula E Mexico City E Prix since S3 (2016), this year we ran our 7th race. 

This time Mexico City was chosen as the opening race for S9 and even though it was a challenge to run the race a month earlier than usual.... We SOLD OUT!

More than 35,000 fans attended the event, 10+ live acts all around the venue gave the event a unique music festival vibe, new entertainment areas and activities the 2023 Hankook Mexico City E Prix was the first race to have the freshly new visual ID and branding and the first to see the brand new Gen3 race!