TENSION:‍

Fashion brands that shaped previous generations now face the challenge of becoming relevant to new audiences. For Aeropostale, it was time to move beyond nostalgia and show who it is today, in the language of its audience.

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INSIGHT:‍

“I do remember Aero… but I want to know if it still has anything to do with me.”

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SOLUTION:‍

We created AeroFest, an event that combined live music, interactive activations, fashion, and pop culture in an environment 100% designed for Gen Z. From the music curation to the spaces for content creation, every detail reflected the brand’s renewed DNA.

Aeropostale moved from being a memory to becoming part of the current conversation, positioning itself as a brand with attitude, style, and a clear pulse on what drives its new audiences.