TENSION:

Despite progress in inclusion, women remain underrepresented in STEM careers. The challenge was to create a platform that not only showcased their work, but also inspired new generations to break stereotypes.

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‍INSIGHT:‍

“We need role models. Seeing women like us leading, researching, innovating… reminds us that this is our place too.”‍

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SOLUTION:‍

We developed a virtual experience on the Go On platform with livestreaming, live panels, pre-recorded content, and interactive sessions. The event brought together leading women scientists from across the region in a format of high visual and narrative impact. 3M positioned its Women in Science platform as a relevant, inspiring, and necessary project, sparking conversations in media and communities around the transformative power of representation.