TENSION:‍

In a market where talking about technological innovation has become commonplace, Telcel needed a launch that went beyond technical discourse and made tangible what 5G represents for the future of hyperconnectivity in Mexico.

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INSIGHT:‍

“I’ve already heard about 5G… but I want to know how it will transform my everyday life and why Telcel continues to set the pace in telecommunications.”

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SOLUTION:‍

We created a high-profile event at the Telcel Building, featuring immersive experiences, a technology tunnel, animated columns, large-format screens, and strategically designed press areas.

The event included keynote presentations from key figures such as Daniel Hajj and Carlos Slim Domit, and it was broadcast to expand its reach.

This initiative positioned Telcel not only as the first to launch 5G, but also as a brand that translates technology into real possibilities for its users.