TENSION:‍

Brands face the challenge of connecting with young audiences in physical spaces where attention is contested second by second. At large-scale events, standing out requires a creative proposal that combines entertainment, pop culture, and a strong visual presence.

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INSIGHT:‍

“I want to live something different. Eat delicious food, have a cold drink, take a great picture… and, along the way, have an amazing time with my friends.”

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SOLUTION:‍

We designed the Battle of the Tortas, an immersive experience that combined street food with brand identity. From the stand design to the Fizz & Crunch cubes, every element stood out with neon lights, vibrant colors, and visual references inspired by street markets.

Attendees customized their favorite torta in a participatory dynamic while enjoying snacks, drinks, and shareable visual content. A proposal where cravings became a spectacle, and Sabritas and Pepsi cemented their place at the center of the moment.