TENSION:‍

In a landscape where brands struggle to stand out, it’s crucial to create experiences that connect with people in authentic, memorable, and emotionally resonant ways. BBVA aims to position itself as a brand that goes beyond finance—building emotional connections through meaningful cultural moments.

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INSIGHT:‍

“I want to feel that my financial well-being can flourish with purpose—because finance can also be an emotional and transformative journey.”

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SOLUTION:‍

We designed an artistic, sensorial installation that translated the core values of BBVA Seguros—stability, vision, protection, and resilience—into an ethereal, living, and compostable garden where sustainability became an emotional experience.

WHAT WE CREATED:
— A scenographic installation blending nature, technology, and emotion. Visitors were invited to journey through the year 2052 via living capsules that symbolized their dreams and personal goals.

— A space designed to spark interaction and conversation: photo-worthy spots, emotional storytelling, and a final ritual where each visitor defined their next personal milestone.

— Two monumental terrariums representing personal and financial growth.

— 100% natural and compostable installations, featuring exotic flowers and solar-powered lighting.