TENSION:‍

After several editions of the parade — and despite its success — there was a need to reconnect with the audience by creating a concept that would perfectly tie together Christmas and the essence of Liverpool.

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INSIGHT:‍

“Bolo’s best memories are deeply tied to the celebration of Christmas. In his heart live cherished moments like the first time he helped decorate a tree, afternoons spent baking cookies, festive piñatas, surprising gifts, and all the toys he’s received—each one a treasured memory.”

“This time, Bolo’s intention was to share that feeling with the world—to inspire people to find that unique magic in their own Christmas memories, and celebrate in a truly special and spectacular way.”

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SOLUTION:‍

To design and create the parade, bringing together a vibrant display of elements, talent, and celebration through the floats — all to once again share the magic of Bolo and Christmas with Mexico City.

WHAT WE CREATED:‍

PARADE ELEMENTS

Dance troupes
6 Giant figures
180 Costumed characters
90 Cheerleaders
90 Balloon handlers
90 Acrobats/Performers
8 Marching bands
120 Performers in roundabouts

Total Parade + Musicians: 1,640 people‍

BRAND ELEMENTS

9 Branded balloons
9 Floats
9 Liverpool balloons