TENSION:‍

The Champions League sparks global passion, but few brands manage to turn that fervor into real experiences beyond the screen. Pepsi set out to create a direct connection with fans—beyond the commercial spot or visible sponsorship.

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INSIGHT:‍

“Watching the Champions League is exciting, but I want more. I want to live it with my people, feel the energy of the stadium… and have a brand accompany me in an authentic way.”

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SOLUTION:‍

We designed an immersive experience inspired by the visual universe of the Champions League, featuring interactive zones, sports-themed settings, challenges, social media content, and an engaging brand presence.

Pepsi owned the moment with a vibrant, fresh, and social proposal, turning its alliance with UEFA into a true meeting point for football fans.

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