TENSION:

Create a bold and exciting concept for EMOTION CLUB Season 11—one that conveys the richness of Mexican culture while maintaining a luxurious and creative identity.

‍

INSIGHT:

“True Formula E fans crave more than just a prime view; they want to feel the adrenaline from the inside. Emotion Club isn’t just hospitality—it’s exclusive access to moments money can’t buy.”

‍

SOLUTION:

Riviera Maya: We brought the essence of this breathtaking destination to Formula E. An experience that embodies luxury in a sustainable way—where past and present, tradition and innovation, nature and modernity coexist in harmony. Our goal: immerse guests in a fully engaging atmosphere with curated experiences and meticulous attention to detail in every area.

WHAT WE CREATED:

— Over 550 VIP guests enjoyed unmatched access to the heart of Formula E—from the pit lane to exclusive behind-the-scenes moments.

— Every design element reflected the Mayan jungle, featuring vibrant colors, natural textures, and a nature-inspired mural.

— Living culture came to life through artisans, traditional dances, and live music that captivated every guest.

— Emotion Club 2025 delivered sustainable luxury, biodiversity, and technology in perfect harmony. A tribute to innovation and an unforgettable celebration where nature, culture, and technology converge.