TENSION:‍

In a market saturated with music platforms, new brands face the challenge of standing out not only through functionality, but also through cultural identity. A bold statement needed to be made.

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INSIGHT:‍

“I want to try something new, but not something that feels generic. I want a platform that sounds like me, looks like my world, and makes me feel part of something.”

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SOLUTION:‍

We designed Trebel Night, a nighttime event that introduced the brand in Mexico through a multisensory experience for creators, influencers, and opinion leaders. From the visual narrative to the music curation, every element—lights, stage design, digital art, and DJ sets—conveyed Trebel’s urban, bold, and youthful energy.

More than a launch, it was a takeover of space and attitude: a brand statement that connected directly with those who live music as an essential part of their identity.