TENSION:‍

Transform a traditional runway event into a relevant, inspiring, and fully immersive experience for an audience that has “seen it all” when it comes to fashion shows.

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INSIGHT‍

“Today, fashion isn’t just seen — it’s lived. I want to be there, I want to feel it, I want to share it. Because style isn’t just what I wear — it’s how I live it.”

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SOLUTION:‍

We created Fashion Fest Beach Club, an immersive experience that blended the free-spirited vibe of a beach club with Spring–Summer fashion trends. Every stage of the journey — from check-in to hangout — was designed to inspire, connect, and spark content.

Fashion left the runway and took over every corner: models interacting in everyday scenes, curated photo sets, tropical cocktails, live music moments, pink slushees, and a bar that became the beating heart of the event.

WHAT WE CREATED:‍

— Over 200 guests enjoyed an event that broke away from the traditional runway format and turned it into a full lifestyle experience.

— The runway became a visual narrative with unexpected POVs, choreographed moments, and brand integration — even from the sky.

— Every corner of the venue evoked a beach club: custom signage, pink carpet, tropical decor, and activations like welcome drinks and an ice cream bar.

— The concept “In fashion, there are no rules” came to life through natural interactions, unexpected looks, and a laid-back atmosphere where fashion was lived without pretension.

— Fashion Fest Beach Club 2025 became a platform for inspiration, connection, and content — reaffirming Liverpool as Mexico’s go-to fashion destination.