TENSION:‍

Today’s influential women seek brands that understand them beyond consumption: they want experiences that align with their values, respect their individuality, and offer real spaces for connection, self-care, and empowerment.

‍

INSIGHT:‍

“I want a brand that accompanies me without telling me how to be. I want spaces where I can move, express myself, connect… on my own terms.”

‍

SOLUTION:‍

We created a unique day-long experience in Chapultepec Forest that integrated physical well-being, mental health, and fashion into one journey. From a healthy express breakfast to personalized styling sessions, physical activities (running, conditioning, and mobility), photography talks focused on body diversity, and a closing sound healing session—every moment was designed with empathy and authenticity.

Nike positioned itself as a brand that not only talks about women, but listens to them, understands them, and creates with them.