TENSION:‍

The year-end dinner has become a tradition for Nissan and its dealers. Our goal was to create an event focused on fostering informal networking between Nissan Mexico executives and dealership owners.

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INSIGHT:‍

“I want to know I’m attending The Nissan Party with the confidence that I’ll experience something truly aligned with the brand—and that it will be a night unlike any other.”

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SOLUTION:‍

In a world where year-end celebrations often follow the same traditional patterns, there's a need for an innovative approach—one that not only breaks the monotony but also delivers a technology-driven, elevated experience.

WHAT WE CREATED:‍

— An atmosphere so immersive it allowed guests to momentarily forget the real world.

— A concept that transformed the venue into a multi-sensory winter environment, where guests could enjoy various amenities, live happenings, and music—with different moments of color and emotion.

— Unique digital installations transported attendees to an entirely new dimension, delivering a fully immersive experience.

— 3D visualizations, custom-designed pieces, and tailor-made installations created exclusively for the dinner.

— A curated journey with engaging experiences at every stage: awards ceremony, gourmet dining, live music (concert), and interactive happenings.