TENSION:‍

In an environment where wellness and healthy nutrition are highly relevant topics, Quaker faced the challenge of connecting tangibly with active audiences and athletes, without falling into superficial or generic actions.‍

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INSIGHT:‍

“If it accompanies me in my training and pushes me to improve, then it’s not just a product—it can become a true ally of my lifestyle.”‍

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SOLUTION:‍

We developed the Quaker Challenge, a hybrid experience that combined presence at key physical moments—such as oatmeal pop-up bars at the Mexico City Marathon—with a challenge in collaboration with leading fitness studios. Members who committed received benefits and motivation to push themselves further. In this way, Quaker stopped being just oats and became an active partner in physical wellness.