TENSION:‍

Despite advances in LGBTQ+ rights, many voices in Latin America still face invisibility, fear, and rejection. Purpose-driven brands now have the responsibility to go beyond rainbow washing and create authentic actions that connect through empathy, representation, and truth.

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INSIGHT:‍

“I want to feel represented. To know that my story, with everything I am, deserves to be told with dignity and respect. Not through stereotypes, but through the humanity we all share.”

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SOLUTION:‍

We created Stories of Pride, a multimedia experience where real people shared their testimonies about identity, love, struggle, and hope. From an immersive studio to talks and editorial pieces, each story was captured through an intimate and powerful narrative.

This initiative not only celebrated Pride Month, but also positioned The Trevor Project as an organization that listens to, amplifies, and honors LGBTQ+ realities—through the emotional, the artistic, and the profoundly human.