TENSION:‍

In a landscape saturated with platforms and formats, creators need more than visibility: they seek tools, community, and real support to keep growing. TikTok had to demonstrate that it understands their needs and is willing to invest in their development.

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INSIGHT:‍

“It’s no longer enough to just upload content. I want to feel that the platform sees me, empowers me, and helps me grow as a creator.”‍

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SOLUTION:‍

We designed a hybrid experience that combined inspiring talks, strategic sessions, and community moments. From the choice of venue to the curation of content, everything was crafted to inspire, inform, and strengthen the bond between TikTok and its top creators.

The result was a day that not only celebrated talent but also delivered concrete tools and reinforced TikTok’s positioning as the best space to create, grow, and connect.