TENSION:‍

Luxury brands face the challenge of creating authentic experiences without losing their aspirational essence. For Land Rover, connecting with its audiences meant stepping away from the showroom and getting closer to what truly matters: the road, exploration, and lifestyle.

‍

INSIGHT:‍

“I want a brand that doesn’t just sell cars, but invites me to live something. One that takes me out of routine and reminds me why I love to move.”

‍

SOLUTION:‍

We created an experiential fam trip in Todos Santos, where guests explored unique landscapes, enjoyed sensory activations, and discovered Land Rover’s DNA in every detail—from the roads traveled to the hospitality and space design.

It was more than a trip: it was an immersion into the brand’s vision, where luxury was defined by freedom, authenticity, and connection with nature.